DIFFERENT EXCITES BETTER.
When it comes to tech, it seems that the more things change the more things stay the same. When was the last time any of us were excited by a laptop or tablet? We expect the same, we get the same. It’s time for different! It was a time for a loud reminder that there’s something exciting happening— that there’s so much more out there to explore and get excited about again. Using the codes from premium, luxury and fashion brands in print and using a more music video style for TV we found a way to standout in our category. Creating desire, aspiration and yet stil super product-centric.